Ariel is a serial entrepreneur and founding investor in RAW Labs. He was a major shareholder and CEO of Hybris software for eleven years, helping to develop the company and position it as a global commerce leader. Ariel‘s role was also instrumental in driving the successful acquisition of the company by SAP in August 2013 for more than 1B USD. Prior to joining Hybris, Ariel held various senior positions at Salesforce, Oracle and IBM. Ariel entered the realm of e-commerce in 1996 at BroadVision. Ariel studied Physics at ETH in Zurich.