Privacy Policy

RAW Labs SA ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This policy explains what information we collect when you visit our website, how we use it, and the choices you have.

1. Information we collect

Information you provide

When you reach out through our website, we collect:

• Your name and email address
• Company name and job title, if provided
• The content of your message

Information collected automatically

We use analytics to understand how visitors use the site. What gets collected depends on your cookie choice.

If you accept cookies

• Google Analytics — page views, session duration, approximate location (country / city), device type, browser, and referral source. IP addresses are anonymized.
• Microsoft Clarity — session recordings (mouse movements, clicks, scrolls) and heatmaps. Personal information entered into forms is masked.

If you reject cookies

Analytics still run in a cookieless mode that collects only aggregate, anonymous data:

• Google Analytics (Consent Mode) — aggregate page view counts and traffic data, with no cookies or persistent identifiers and no individual tracking.
• Microsoft Clarity (cookieless mode) — aggregate anonymous data only. No session recordings or individual tracking.

2. How we use the information

We use the information we collect to:

• Respond to your inquiries
• Improve our website and services
• Understand how visitors use the site
• Detect and prevent technical issues

3. Cookies and consent

Essential cookies

A small set of cookies is required for the site to function — for example, remembering your cookie preference. These don't require consent.

Analytics cookies (only with your consent)

If you accept cookies, the following may be set:

• Google Analytics (_ga, _gid) — page view and behavior tracking. Retention: up to two years.
• Microsoft Clarity (_clck, _clsk) — session recordings and heatmaps. Retention: up to one year.

Cookieless analytics (if you reject cookies)

When you reject cookies, we still collect anonymous, aggregate analytics to improve the site. In this mode we:

• Don't set any tracking cookies
• Don't create persistent identifiers
• Don't track individual users across sessions
• Only collect aggregate statistics (total page views, general traffic patterns)

You can manage your preferences via the banner that appears on your first visit. To change your choice later, clear your browser cookies and reload the page.

4. Data sharing

We share analytics data with:

• Google LLC — analytics data processing (United States, under Standard Contractual Clauses)
• Microsoft Corporation — Clarity data processing (United States, under Standard Contractual Clauses)

We don't sell your personal information.

5. Data retention

• Contact form data — retained for as long as needed to respond and follow up.
• Analytics data — 26 months (Google Analytics) and 30 days for Microsoft Clarity session recordings.

6. Your rights (GDPR)

If you're in the European Economic Area, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data
• Object to processing
• Receive your data in a portable format
• Withdraw consent at any time

To exercise any of these rights, please contact us.

7. Data security

We use appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction.

8. Children's privacy

Our website is not directed at children under 16. We don't knowingly collect personal information from anyone under that age.

9. Changes to this policy

We may update this policy from time to time. When we do, we'll post the updated version on this page and refresh the "Last updated" date above.

10. Contact us

Questions about this policy or our data practices? Reach us via the contact form.

RAW Labs SA
Switzerland